Executive Team


Justin James

Founder & CEO

Email: jjames@reach-consulting.ca

Justin has been in our industry for over 25 years and lectured on three continents. Having climbed the ranks after his apprenticeship in the UK from BSE engineer, to lead coordinator and then to project management, he took his skills from the UK to Australia in the late 90’s. He moved to Canada in 2009 running & co-writing the 1st BIM (Building Information Modelling) 101 sessions. After establishing a reputation in the industry, REACH was founded in 2013 providing virtual collaboration education as part of the shift in industry process. Now REACH has broadened its services to encompass all virtual fields, business development and process change. As a post-Executive Director of aceBIM, Justin still volunteers with this association. His passion is in education and providing a new generation of engineers to enhance the industries future, making them the new leaders in infrastructure design through new collaborative and technological methods. His vision: To make a difference. His belief: To not evolve education is not evolving us!